From 2016 the Snapchat “Dog Filter” feature has been controversially dubbed “Hoe Filter” due to its apparent promiscuity and its widespread usage among young women. Given that Twitter was the platform where the discussion was born and widely spread, it was used as the primary tool to approach the issue. The relevance of the debate lies underneath meme culture, where an apparently harmless feature reveals different sociological implications.
Main Findings
Most of the comments take positions on the matter whether or not girls who use the dog filter are also hoes. This highlight exposes the involvement of people on the importance of taking a stand.
The most popular tweet in favor of the idea that girls who use the dog filter are hoes was written by a woman; on the contrary, the most popular tweet against that idea was written by a man.
Women represent the more active category in the discussion, particularly most of them use irony to express themselves.
Even though men are less involved and interested in the discourse, their tweets are the most popular ones.
Protocol
